Business day · America/Denver

Net sales over time ?

Sales breakdown ?

Top products by units sold

Sales by brand

Order ?

Orders ?

Finance ?

Profit after ads (CM2) by day, by brand ?

heartbook pennedco

Margin control

Profit ROAS ?

heartbook pennedco Break-even at 1.0

P&L by brand — revenue follows the selling store, ad spend attributed by campaign name

Waterfall P&L

From gross sales down to Profit after ads ?

Daily P&L by brand · current date range · click a row to drill into that day

⭐ Full CM by SKU?

Ads & Attribution ?

Spend by campaign ?

Attribution rules ?

Inventory · Dashboard ?

Stock health by SKU × warehouse ?

In production (VN) · by batch code

Incoming (VN → US) · by shipment code

Orders not yet shipped ?

Inventory · Stock ?

Stock by SKU × warehouse · US

📋 Stocktake / adjustment ?

Adjustment history (last 40) ?

Inventory · Production & shipping ?

🏭 Production — VN batches

New batch (one carton, many SKUs)

Batch done (left the factory)

✈️ Shipping — VN → US

New shipment (departed VN)

Update an incoming shipment ?

Received — goods actually arrived ?

Production log (last 100 batches)

Shipping log (last 50) ?

Inventory · Warehouses ?

Warehouses · current fee schedule

➕ Add warehouse

✏️ Edit / delete warehouse ?

💲 Add fee schedule (append-only)

Fee schedule history ?

Connect ?

Connections ?

Data checks ?

Product ?

➕ Add product ?

✏️ Edit product ?

⛔ Discontinue / relist / delete ?

Product ledger · landed COGS · default warehouse · lead time

Alerts ?

HQ Profit Engine

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